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The impact of social media on the business performance of small firms in China

Xiaoqing Li, Xiaogang He and Yifeng Zhang

Information Technology for Development, 2020, vol. 26, issue 2, 346-368

Abstract: In the present research, the researchers conducted an empirical study on the impact of information from social media on the business performance of small enterprises in China. Findings indicate that the information regarding government and industry policies has a significant impact on business performance. In addition, gender and education of entrepreneurs have moderating effects on the impact of information to business performance.

Date: 2020
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Citations: View citations in EconPapers (3)

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DOI: 10.1080/02681102.2019.1594661

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