Information capability and value creation strategy: advancing revenue management through mobile ticketing technologies

Ting Li, Eric van Heck and Peter Vervest

European Journal of Information Systems, 2009, vol. 18, issue 1, 38-51

Abstract: Using the process-oriented view and resource-based theory, we investigate how mobile ticketing technologies can successfully enable revenue management. We collect data from 17 cases worldwide in which smart cards and mobile devices have been adopted in the public transport industry over the last decade. The use of these technologies allows service providers to capture real-time and complete information of customers' actual travel. This enables service providers to employ advanced price differentiation and service expansion strategies and achieve new ‘best practice’ in revenue management. The results demonstrate that service providers that use more sophisticated mobile ticketing technologies are more likely to adopt advanced strategies to create value. Further, they are more likely to achieve higher performance gains.

Date: 2009
References: Add references at CitEc
Citations: View citations in EconPapers (3)

Downloads: (external link)
http://hdl.handle.net/10.1057/ejis.2009.1 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:taf:tjisxx:v:18:y:2009:i:1:p:38-51

Ordering information: This journal article can be ordered from
http://www.tandfonline.com/pricing/journal/tjis20

DOI: 10.1057/ejis.2009.1

Access Statistics for this article

European Journal of Information Systems is currently edited by Par Agerfalk

More articles in European Journal of Information Systems from Taylor & Francis Journals
Bibliographic data for series maintained by Chris Longhurst ().