Using argument analysis to understand the efficacy of written communication for disseminating academic findings to practitioners

Nan Liang, Rudy Hirschheim and Danli Chen

European Journal of Information Systems, 2023, vol. 32, issue 4, 623-633

Abstract: While the IS field has devoted significant effort to improving written communication to disseminate academic research findings, little attention has been given to the issue of soliciting feedback from practitioners about these communications. This paper explores the question of how to engage practitioners with written communication that aims to disseminate academic findings. Three empirical studies are undertaken, each analysing various types of written communication using the lens of argument. Our results suggest two archetypes for supporting arguments: a warrant-using approach and a warrant-establishing approach, each of which offers different ways to conceive of engaging with practitioner readers. Several proposals are offered as potential avenues for better engaging practitioners via written communication.

Date: 2023
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DOI: 10.1080/0960085X.2021.2018366

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