From purchase to pantry – exploring archetypes and strategies in the context of e-grocery fulfilment

Marvin Auf der Landwehr, Thorsten Schoormann, Christoph von Viebahn and Maik Trott

European Journal of Information Systems, 2024, vol. 33, issue 4, 501-539

Abstract: Fulfilment is a key driver for the digitalisation of the grocery sector and thus a major source of value creation. Although value creation is contingent on a multiplicity of contextual factors, extant research has mainly explored fulfilment in the generic realms of e-commerce and does not provide empirically grounded insights into the collective interplay of fulfilment attributes. Because e-grocery features unique exigencies and trade-offs that require non-generic theorisation, a functional and cross-domain perspective is required to comprehend the role of fulfilment in creating value in this sector. Following a multi-method approach, this paper combines a literature review with an empirical investigation of 111 e-grocers to produce three main outcomes. First, a conceptually-grounded and empirically-refined taxonomy to capture important decision attributes of e-grocery fulfilment. Second, six archetypes to indicate common combinations of these attributes. Third, a contingency model to disclose value relationships between attributes and outcome performance. Our results contribute to the body of knowledge on e-grocery value creation as well as the explanatory understanding of operational configurations and digital transformation conditions in this industry.

Date: 2024
References: Add references at CitEc
Citations:

Downloads: (external link)
http://hdl.handle.net/10.1080/0960085X.2023.2180446 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:taf:tjisxx:v:33:y:2024:i:4:p:501-539

Ordering information: This journal article can be ordered from
http://www.tandfonline.com/pricing/journal/tjis20

DOI: 10.1080/0960085X.2023.2180446

Access Statistics for this article

European Journal of Information Systems is currently edited by Par Agerfalk

More articles in European Journal of Information Systems from Taylor & Francis Journals
Bibliographic data for series maintained by Chris Longhurst ().