Product ranking considering differences across online review platforms: a method based on intuitionistic fuzzy soft sets

Jin Zheng, Ming-Yang Li, Duo-Ning Yuan and Song Xie

Journal of the Operational Research Society, 2025, vol. 76, issue 6, 1252-1275

Abstract: Numerous online review platforms have become flooded with a large number of textual reviews, allowing consumers to compare and select products based on online reviews from multiple platforms. Existing studies have found that there may be certain differences in the content focus of online reviews from different platforms and that the evaluation indicators of different platforms may be different. Ranking products by considering differences in platforms and integrating online reviews from multiple platforms is of great significance in supporting consumer purchase decisions; however, relevant studies are relatively scarce. Therefore, this study proposes a product ranking method using intuitionistic fuzzy soft sets, considering the differences in platforms. First, online reviews were preprocessed to obtain product indicator parameters on different platforms. Second, a sentiment analysis algorithm was used to determine the sentiment strengths of the indicator parameters. Subsequently, an intuitionistic fuzzy soft set for each platform concerning the indicator parameters was constructed. Furthermore, a comprehensive intuitionistic fuzzy soft set was obtained by the AND operation, and the ranking of the products was determined. Finally, a case study was conducted to illustrate the use of the proposed method. Through a comparative analysis, the characteristics and advantages of the proposed method were further illustrated.

Date: 2025
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DOI: 10.1080/01605682.2024.2417727

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