Knowledge transfer driving community-based business models towards sustainable food-related behaviours: a commons perspective

Paola De Bernardi, Alberto Bertello, Francesco Venuti and Alessandro Zardini

Knowledge Management Research & Practice, 2021, vol. 19, issue 3, 319-326

Abstract: Alternative Food Networks (AFNs) are challenging the traditional food system by leveraging concepts such as self-organisation and self-management aiming to shorten the food supply chain and give customers more power. The process of re-connection between producers and customers facilitates new ways of managing and sharing knowledge across the network and paves the way to analysing AFNs through the lens of the theory of the commons. The aim of this study is to understand if the perception of AFNs as a community-oriented business model leads to sustainability-oriented changes in customers’ behaviours. With this purpose, the authors used an ordinary least squares (OLS) regression and a moderation analysis with data collected from 1,971 AFN customers. The results show that those customers who strongly perceive the community-orientation of AFN business models, tend to develop more sustainable food-related behaviours. This relationship is further reinforced by individual customer’s ethical consumption awareness.

Date: 2021
References: Add references at CitEc
Citations:

Downloads: (external link)
http://hdl.handle.net/10.1080/14778238.2019.1664271 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:taf:tkmrxx:v:19:y:2021:i:3:p:319-326

Ordering information: This journal article can be ordered from
http://www.tandfonline.com/pricing/journal/tkmr20

DOI: 10.1080/14778238.2019.1664271

Access Statistics for this article

Knowledge Management Research & Practice is currently edited by Giovanni Schiuma

More articles in Knowledge Management Research & Practice from Taylor & Francis Journals
Bibliographic data for series maintained by Chris Longhurst ().