Critical success factors for sharing information and knowledge of COVID-19 through Twitter

Elena Cerdá-Mansilla, Natalia Rubio and Sara Campo

Knowledge Management Research & Practice, 2021, vol. 19, issue 4, 445-453

Abstract: The Coronavirus 2019 (COVID-19) outbreak represents the first time that an international health crisis of this level has been experienced in the digital age. This research aims to determine the causal configurations of different types of content that led to a high rate of dissemination. Firstly, we identify possible explanatory variables of information and knowledge dissemination through Twitter. The variables were organised into two blocks (content richness and psychological content). An analysis was then performed of two Twitter accounts (official vs. unofficial) using Qualitative Comparative Analysis. For the unofficial source, the results reveal the importance of a combination of emotional, identifying, and video content factors. For the official account, in contrast, the dissemination is determined by the absence of emotional, identifying, and untrustworthy content and the presence of image content. These configurations are useful for public and private management of a health crisis.

Date: 2021
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DOI: 10.1080/14778238.2021.1895688

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