Understanding the market for remanufactured products: what can we learn from online trading and Web search sites?

Marta Jakowczyk, João Quariguasi Frota Neto, Andrew Gibson and Luk N. Van Wassenhove

International Journal of Production Research, 2017, vol. 55, issue 12, 3465-3479

Abstract: Notwithstanding the interest it elicits from academics and practitioners, relatively little is known about the market for remanufactured products. Research, still in its infancy, has focused almost entirely on what affects willingness to pay, and our understanding of other key marketing questions, such as what drives search intensity for remanufactured products and the number of remanufactured products on offer, is limited. This paper fills this knowledge gap. Focusing on the online market for remanufactured electrical and electronic products, we empirically test whether product-specific and market-specific determinants affect search intensity and number of remanufactured products on offer, that is number of listings. We use as inputs online search traffic, product-specific data collected from various other online sources and relevant eBay listing data. Our analysis supports the hypotheses that search intensity for remanufactured products is associated with search intensity for price and elapsed time since the launch of new counterpart products. Number of remanufactured products listed is associated with number of listings for new counterparts and two product-specific characteristics: presence of moving parts and whether the product is used for personal hygiene. We discuss several implications of our findings for remanufacturers and policy-makers as well as directions for future research.

Date: 2017
References: View complete reference list from CitEc
Citations: View citations in EconPapers (7)

Downloads: (external link)
http://hdl.handle.net/10.1080/00207543.2016.1275872 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:taf:tprsxx:v:55:y:2017:i:12:p:3465-3479

Ordering information: This journal article can be ordered from
http://www.tandfonline.com/pricing/journal/TPRS20

DOI: 10.1080/00207543.2016.1275872

Access Statistics for this article

International Journal of Production Research is currently edited by Professor A. Dolgui

More articles in International Journal of Production Research from Taylor & Francis Journals
Bibliographic data for series maintained by Chris Longhurst ().