 Cost strategy for product planning under competitionJyh-Wen Ho International Journal of Production Research, 2018, vol. 56, issue 24, 7444-7457 Abstract: This study proposes a manufacturing system for the production of a new product, which is achieved by optimum collaboration between members of the supply chain. From the perspective of an incumbent firm, the behaviours of randomly occurring competitors could significantly affect order quantities, and the resultant profitability could diminish competitiveness in the product market. An effective method is therefore required to quantitatively evaluate the influence of competitive companies on the incumbent’s profitability. The objective of this study is to minimise the incumbent’s cost for a new product under competition through an economical cost distribution. Considering the whole life of a product in the market, the Bayesian approach is used to analyse the behaviours of competitors, the work efficiency of employees, in addition to the related costs of the incumbent firm. The adequate cost strategy for manufacturing a new product under competition can be then available. Date: 2018 Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:taf:tprsxx:v:56:y:2018:i:24:p:7444-7457 Ordering information: This journal article can be ordered from DOI: 10.1080/00207543.2018.1461273 Access Statistics for this article International Journal of Production Research is currently edited by Professor A. Dolgui More articles in International Journal of Production Research from Taylor & Francis Journals |
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