Artificial intelligence for sense making in survival supply chains

Ajit Sharma

International Journal of Production Research, 2025, vol. 63, issue 2, 435-458

Abstract: A defining feature of the response to the COVID-19 pandemic was a pervasive and palpable collapse of sense-making in individuals and organisations. A key factor underlying this chaos was the inability of humans to make sense of the big and noisy data environment. Such big data environments are especially amenable to interpretation by Artificial intelligence. In this study, a theoretical framework has been developed for the use of AI for sense-making in survival supply chains. The proposed framework, ‘The Cognitive Model of Survival Supply Chains’, is articulated as consisting of scan, store, interpret, execute, and learn as its purposive components. This framework is presented as a scaffolding to organise extant knowledge, identify gaps, synthesise new knowledge, and guide future research and practice. Research questions have been identified to develop a systematic research agenda. Implications for research, policy and practice for managing pandemics have been drawn out for researchers, policy makers, and practitioners, respectively. The paper also presents the design and architecture of an AI based solution for sense-making in survival supply chains. Such a solution is urgently needed for organising the efforts of diverse stakeholders in presenting a concerted and effective response to disasters that may unfold in the future.

Date: 2025
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DOI: 10.1080/00207543.2023.2221743

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