Accommodating preference heterogeneity in commuting mode choice: an empirical investigation in Shaoxing, China

Xuemei Fu and Zhicai Juan

Transportation Planning and Technology, 2017, vol. 40, issue 4, 434-448

Abstract: A latent class model is developed to accommodate preference heterogeneity across commuters with respect to their mode choice between electric bike, private car, and public bus within the context of China. A three-segment solution – ‘electric bike individuals’, ‘private car addicts’, and ‘public bus enthusiasts’ – is identified, each characterized by heterogeneous preferences regarding specific mode attributes and unique socio-demographic profile. The choice model confirms the determinative effects of perceived alternative attributes on commuting mode choice, while the traditionally used objective attributes – travel time and cost – are found to have relatively small influences. The membership model provides solid explanations for these segment-specific preferences. This study provides a better understanding of the nature of mode choice behavior, which can be useful for strategies tailored to a specific segment in order to promote the use of sustainable transport modes.

Date: 2017
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
http://hdl.handle.net/10.1080/03081060.2017.1300240 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:taf:transp:v:40:y:2017:i:4:p:434-448

Ordering information: This journal article can be ordered from
http://www.tandfonline.com/pricing/journal/GTPT20

DOI: 10.1080/03081060.2017.1300240

Access Statistics for this article

Transportation Planning and Technology is currently edited by Dr. David Gillingwater

More articles in Transportation Planning and Technology from Taylor & Francis Journals
Bibliographic data for series maintained by Chris Longhurst ().