The role of incentives towards adolescents’ commitment to use public transport in Malaysia

Nur Sabahiah Abdul Sukor, Nur Khairiyah Basri and Ari K. M. Tarigan

Transportation Planning and Technology, 2018, vol. 41, issue 3, 301-318

Abstract: This study examines the adoption of a travel behaviour modification programme to encourage sustainable mobility and public bus usage. Students from four schools in Penang Island were recruited and divided into two groups: Group 1 (without incentives) and Group 2 (with incentives). In the experiment, after having a motivation session about sustainable transport, the respondents were asked to design their travel patterns for seven days. The next session gathered data about their actual travel and asked for feedback regarding the programme. The results demonstrate that incentives encouraged respondents to follow their plans for travel behaviour and public bus usage. The results highlight that their commitment to follow their travel plans were influenced by ethnicity, distance from home to school, travel time, and household income. The study offers some discussion regarding the implications of the results for strengthening sustainable mobility and encouraging public bus use among adolescents.

Date: 2018
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DOI: 10.1080/03081060.2018.1435451

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