The lasting legacy of COVID-19 on individual shopping decisions: tracing the evolution of online shopping habits and its stability

Alireza Mahpour, Amirhossein Baghestani and Mahyar Mollajani

Transportation Planning and Technology, 2025, vol. 48, issue 5, 1026-1046

Abstract: Societies are witnessing a significant increase in online shopping frequency, which has become a viable alternative to in-store shopping, a common aspect of people’s daily trips. Throughout pandemics, consumer behavior changes as a result of factors such as fear of disease, lockdowns, and physical store closures. This research aims to analyze the impact of variables accounting for health concerns and attitudes towards shopping in the increase of e-shopping during the COVID-19 and in the stability of such patterns in the post-pandemic era. A questionnaire-based survey was conducted in Tehran, employing two Binary Logit models to identify significant factors. Results indicated that positive attitudes and benefits and convenience significantly increased online shopping frequency. Additionally, factors such as loyalty, shopping enjoyment, and prior online shopping experience before COVID-19 bolstered the stability of online shopping rates. Also, health concerns, emerged as significant influencers on both the growth and stability of online shopping.

Date: 2025
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DOI: 10.1080/03081060.2024.2399632

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