Mediation effect of emotions on relational dynamics between entrepreneurs’ thinking processes and their entrepreneurial decision-making

Mohammed-Aminu Sanda and Mohammed-Nuru Sallama

Journal of the International Council for Small Business, 2023, vol. 4, issue 4, 337-350

Abstract: This study provides understanding as to how creative entrepreneurs’ thinking processes affect their entrepreneurial decision-making, and the influencing role played by their emotions. Using a cross-sectional design, quantitative data were collected from 576 creative entrepreneurs and analyzed descriptively and inferentially. It was found that creative entrepreneurs’ thinking processes affect their entrepreneurial decision-making. Their emotions were also found to strongly negatively affect their entrepreneurial decision-making. It was concluded that in understanding how the thinking processes of creative entrepreneurs inform their entrepreneurial decision-making, their emotional orientations, which strongly determine the character of their entrepreneurial decision-making, must be considered. The results of this study provide a good understanding of the dynamics of creative entrepreneurs’ thinking processes and their entrepreneurial decision-making and the mediating influence of their emotions, which could be used to effectively design creative entrepreneurship skills and practices toward improved entrepreneurial decision-making.

Date: 2023
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DOI: 10.1080/26437015.2022.2156312

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