Factors influencing the success of micro- and small enterprises: Evidence from Fiji

Seone Soakimi Lolesio, Ritu Srivastava and Shital Vakhariya

Journal of the International Council for Small Business, 2025, vol. 6, issue 3, 353-368

Abstract: Micro- and small enterprises (MSEs) play a vital role in the economies of many countries, significantly contributing to GDP and employment. Although extensive global research exists on MSE success, there is a limited study focused on small island developing states, like Fiji. Identifying the factors contributing to the success of MSEs is essential for enhancing the development of this sector. This cross-sectional study examined the factors affecting the success of MSEs among 291 MSE owners and managers in the municipality of Nasinu, Fiji. The findings revealed that all examined variables directly influence MSE success, with significant indirect effects mediated by other factors. This study highlights that firm attributes, individual attributes, strategic factors, social factors, and enabling environment are crucial to the success of MSEs in the municipality.

Date: 2025
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DOI: 10.1080/26437015.2024.2411760

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