Revisiting the role of behavioral control and entrepreneurial identity in empirical entrepreneurial intention research: A theory of planned behavior approach

Ivan Paunovic and Klaus Deimel

Journal of the International Council for Small Business, 2025, vol. 6, issue 3, 436-454

Abstract: The presented article aims at providing novel evidence on entrepreneurial intention as an evaluation instrument for university entrepreneurship programs. The study is based on a sample of 300 respondents obtained at a German university of applied sciences and consisting of students and scientific and nonscientific staff and alumni. The data were analyzed through Statistical Package for Social Sciences and Smart PLS to test four hypotheses related to entrepreneurial intention and its antecedents. Based on the study results, it is hypothesized that entrepreneurial intention is best explained through a combination of entrepreneurial attitudes, social norms, and entrepreneurial identity, while excluding behavioral control. This has implications for university administrators and entrepreneurship policy makers in terms of focusing more on culture and identity and less on increasing self-efficacy.

Date: 2025
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DOI: 10.1080/26437015.2024.2408615

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