Creativity and alertness for successful entrepreneurship

Masoud Karami, Clécio Falcão Araujo, Jintong Tang and Lucas Bonacina Roldan

Journal of the International Council for Small Business, 2025, vol. 6, issue 4, 659-665

Abstract: We propose that entrepreneurial alertness plays a critical role in translating creativity into positive entrepreneurial outcomes. We conducted a multilevel meta-analysis, and our findings suggest that entrepreneurial alertness channels creativity toward more promising opportunities, innovation, and firm performance. By integrating Schumpeterian and Kirznerian views on entrepreneurship, we provide a pragmatic view that accounts for creativity and alertness. We also provide practical implications for entrepreneurs.

Date: 2025
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DOI: 10.1080/26437015.2024.2424771

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