An Extended TAM Model for Chinese B2C Websites Design

Zhang Pei, Zeng Zhenxiang and Huang Chunping

Journal of Global Information Technology Management, 2007, vol. 10, issue 1, 51-66

Abstract: Firms are devoting resources to the development of electronic commerce (EC) to enhance their competitiveness. In addition to strategic planning and financial support, an effective B2C web site is important for a firm to reap the potential benefits of EC. In this sutdy, we study the key factors influencing the effctiveness of B2C sites and examine how these factors affect customer's behavioral intention to purchase through these sites. To answer these questions, we draw on the technology acceptance model (TAM) and derive an extended TAM framework to relate web site design factors with major constructs in TAM. In addition, we assess three famous B2C sites to identify and classify the main web-design elements of B2C sites in China. We conclude with a consideration of the managerial and research implications of this study.

Date: 2007
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DOI: 10.1080/1097198X.2007.10856438

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