Active Priming of Cultural Stereotypes In Outsourcing Decision Making

Thomas F. Stafford

Journal of Global Information Technology Management, 2011, vol. 14, issue 2, 27-47

Abstract: Outsourcing decisions can be strongly influenced by country-of-origin perceptions related to destination cost and host country technological expertise. These country perceptions operate in stereotype-like fashion and tend to substitute for rational and deliberative decision making in the choice of outsourcing destinations. Managers frequently send software projects to India and manufacturing projects to China, as a routine and automated matter of course, even though numerous comparable alternatives frequently exist. The psychological concept of contrast priming for influencing judgment is developed here as a potential ameliorative measure to instantiate deliberative consideration of outsourcing decision criteria in client- supplier contract negotiations. The expectation is that priming theory will provide a managerial tool useful for increasing objective evaluations of outsourcing destinations to the general benefit of all parties involved.

Date: 2011
References: Add references at CitEc
Citations:

Downloads: (external link)
http://hdl.handle.net/10.1080/1097198X.2011.10856536 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:taf:ugitxx:v:14:y:2011:i:2:p:27-47

Ordering information: This journal article can be ordered from
http://www.tandfonline.com/pricing/journal/ugit20

DOI: 10.1080/1097198X.2011.10856536

Access Statistics for this article

Journal of Global Information Technology Management is currently edited by Prashant Palvia

More articles in Journal of Global Information Technology Management from Taylor & Francis Journals
Bibliographic data for series maintained by Chris Longhurst ().