A Cross Cultural Comparison of the Extended TPB: The Case of Digital Piracy

Sulaiman Al-Rafee and Ali E. Dashti

Journal of Global Information Technology Management, 2012, vol. 15, issue 1, 5-24

Abstract: This study examined a behavioral model (based on the theory of planned behavior), in two different cultures (in the U.S., and in the Middle East), within the context of digital piracy. The model was extended by adding moral obligation as a factor influencing intention to pirate digital media. The results show, that while the overall model was significant in predicting the piracy behavior across the two cultures, there were differences in the influence of the individual variables. Subjective norm was only significant in the Middle East, and moral obligation was highly significant in the U.S. sample (while being of low significance in the Middle Eastern sample). Attitude and perceived behavioral control were found to be at least moderately significant in both cultures.

Date: 2012
References: Add references at CitEc
Citations: View citations in EconPapers (4)

Downloads: (external link)
http://hdl.handle.net/10.1080/1097198X.2012.10845610 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:taf:ugitxx:v:15:y:2012:i:1:p:5-24

Ordering information: This journal article can be ordered from
http://www.tandfonline.com/pricing/journal/ugit20

DOI: 10.1080/1097198X.2012.10845610

Access Statistics for this article

Journal of Global Information Technology Management is currently edited by Prashant Palvia

More articles in Journal of Global Information Technology Management from Taylor & Francis Journals
Bibliographic data for series maintained by Chris Longhurst ().