Using E-Lifestyle to Analyze Mobile Banking Adopters and Non-Adopters

Chian-Son Yu

Journal of Global Information Technology Management, 2015, vol. 18, issue 3, 188-213

Abstract: Because extant studies on mobile banking have typically considered respondents as a single group, which may yield cursory findings and a simplistic profile, this study clusters respondents based on their e-lifestyle and subsequently uses individual e-lifestyles as a moderator to investigate the e-lifestyle effects on mobile banking services adoption. By categorizing 613 respondents into five groups: digital laggards, traditional banking likers, digital followers, digital carers, and digital seekers, this study discovers that a person’s e-lifestyle significantly moderates the effects of individual attitudes, subject norms, and perceived behavioral control on their behavioral intention; although its moderating effect on the relationship between behavioral intention and actual behavior is insignificant. The comparison and analysis of five clustered customers further the current understanding about mobile banking adopters and non-adopters in Taiwan, which assists banks in effectively communicating with different e-lifestyle consumers.

Date: 2015
References: Add references at CitEc
Citations: View citations in EconPapers (4)

Downloads: (external link)
http://hdl.handle.net/10.1080/1097198X.2015.1070619 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:taf:ugitxx:v:18:y:2015:i:3:p:188-213

Ordering information: This journal article can be ordered from
http://www.tandfonline.com/pricing/journal/ugit20

DOI: 10.1080/1097198X.2015.1070619

Access Statistics for this article

Journal of Global Information Technology Management is currently edited by Prashant Palvia

More articles in Journal of Global Information Technology Management from Taylor & Francis Journals
Bibliographic data for series maintained by Chris Longhurst ().