Driving Factors Affecting the Business Analytics Application from the Cross-Cultural Perspective: An Empirical Study

Hokey Min and Hye-Young Joo

Journal of Global Information Technology Management, 2023, vol. 26, issue 4, 323-342

Abstract: Despite the growing recognition of business analytics (BA)‘s role in boosting the firm’s intellectual capital and subsequent competitiveness, some firms are still hesitant to adopt BA. To have a clear picture of what will lead to the serious consideration of BA as a business intelligence tool, we conducted confirmation factor analyses and used the structural equation model to determine what drives BA applications. Through a series of hypothesis testing, we discovered that security, ease of use, perceived risk, and IT capability became important determinants for BA applications. On the other hand, various costs associated with BA use and organizational resistance against BA use turned out to be non-deciding factors for BA applications. This paper is one of the first attempts to develop practical guidelines for the successful application of BA based on the empirical study of BA practices among US and Korean firms from a cross-cultural perspective.

Date: 2023
References: Add references at CitEc
Citations:

Downloads: (external link)
http://hdl.handle.net/10.1080/1097198X.2023.2266969 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:taf:ugitxx:v:26:y:2023:i:4:p:323-342

Ordering information: This journal article can be ordered from
http://www.tandfonline.com/pricing/journal/ugit20

DOI: 10.1080/1097198X.2023.2266969

Access Statistics for this article

Journal of Global Information Technology Management is currently edited by Prashant Palvia

More articles in Journal of Global Information Technology Management from Taylor & Francis Journals
Bibliographic data for series maintained by Chris Longhurst ().