Conceptualising the Dynamics of Globalisation and Culture in Electronic Commerce

Melissa Cole and Robert M. O'Keefe

Journal of Global Information Technology Management, 2000, vol. 3, issue 1, 4-17

Abstract: Electronic commerce implies global reach, increased connectivity and interdependence, and technological advancement across cultural boundaries. Development of these aspects, however, has not occurred in an even manner. Online consumers, at different levels of technical maturity and cultural homogeneity, interact to create new cultural forms or "zones". These zones occur simultaneously in different directions, with different densities and at different speeds with largely unpredictable consequences. This paper produces a unique framework based upon this concept. We use this to understand the actions of the online consumer, analyse some previous thinking on EC, and develop some potential business responses to this concept.

Date: 2000
References: Add references at CitEc
Citations:

Downloads: (external link)
http://hdl.handle.net/10.1080/1097198X.2000.10856269 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:taf:ugitxx:v:3:y:2000:i:1:p:4-17

Ordering information: This journal article can be ordered from
http://www.tandfonline.com/pricing/journal/ugit20

DOI: 10.1080/1097198X.2000.10856269

Access Statistics for this article

Journal of Global Information Technology Management is currently edited by Prashant Palvia

More articles in Journal of Global Information Technology Management from Taylor & Francis Journals
Bibliographic data for series maintained by Chris Longhurst ().