Strategic Uses of Global Information Technology Among Manufacturing Firms

John C. Mc Intosh

Journal of Global Information Technology Management, 2000, vol. 3, issue 2, 24-41

Abstract: This study examines how American and Korean global manufacturers use IT to support time-based, mass customization, and low cost strategies. Results indicate that different strategic objectives and cultural norms affect how IT is used. American firms, driven by considerations of short-term profitability focused on using IT to support a "first-to-market" philosophy. In addition, while today's firms often network with others to access needed resources and capabilities, American firms did not use IT as intensively as Korean firms to identify appropriate partners and coordinate joint activities. Korean firms, driven by growth considerations instead of profitability, used IT to implement a "fast follower" strategy. The lower time compression demands of this strategy allowed Korean firms to electronically partner with firms possessing needed technologies while focusing on their competence in efficient production.

Date: 2000
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DOI: 10.1080/1097198X.2000.10856276

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