The Internet and Emerging E-commerce: Challenges and Implications for Management in Sub-Saharan Africa

William K. Darley

Journal of Global Information Technology Management, 2001, vol. 4, issue 4, 4-18

Abstract: As businesses move to establish closer links in the global marketplace with their stakeholders via the Internet, a new set of requirements and demands are being placed on managers everywhere, especially in the sub-Saharan African region. This paper examines the Internet environment in sub-Saharan Africa and presents challenges and implications of the Internet and emerging e-commerce for sub- Saharan Africa's managers. It explores how the emerging global information infrastructure should be levered to shape managerial initiatives. Among the suggestions for management are: lobbying governments to adopt favorable policies, promoting an understanding of the Internet and its potential uses and/or benefits, formulating and articulating an Internet strategy, forming strategic alliances for Internet cost savings and access, and using the Internet as a catalyst in marketing and commercial efforts.

Date: 2001
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DOI: 10.1080/1097198X.2001.10856311

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