E-Service Adoption and Use in Small Farms in Australia: Lessons Learned from a Government-Sponsored Programme

Carol Pollard

Journal of Global Information Technology Management, 2003, vol. 6, issue 2, 45-63

Abstract: E-commerce is increasing in use and expanding global business opportunities. One aspect of e-commerce that offers great benefits to sparsely populated, geographically remote countries is E-services. This entry level communication technology referred to interchangeably as online services, web-based services or e-services offers great potential to small firms without the risks associated with a total e-commerce commitment through online banking, EFT, EFTPOS, EDI, Fax, email and Internet access. Studies have primarily focused on the adoption of more complex e-commerce. This study goes beyond adoption to explore the impact of a government-sponsored e- services programme to improve communication activities of farmers in rural Australia. A survey was used to collect data from a group of 75 growers in Northwest Tasmania. Forty-three completed surveys provide the basis for the data analysis. Although the programme had a relative degree of success, there are lessons to be learned from the benefits and drawbacks reported by the growers and their suggestions for improvements. The results provide mixed support for previously reported research on e-commerce and e-services in small firms.

Date: 2003
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DOI: 10.1080/1097198X.2003.10856349

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