Perceived Usefulness Of Information Technology: A Cross-National Model

D. Veena Parboteeah, K. Praveen Parboteeah, John B. Cullen and Choton Basu

Journal of Global Information Technology Management, 2005, vol. 8, issue 4, 29-48

Abstract: As the world globalizes and more multinationals operate in foreign locales, it is becoming increasingly important to understand how people react to information technology. In this paper, we use a combined social institutions and national culture approach to examine how these are related to one component of the technology acceptance model. Specifically, we hypothesize that three social institutions (degree of industrialization, degree of social inequality, and religiosity) and three national culture dimensions (uncertainty avoidance, masculinity, and individualism) are related to the perceived usefulness of information technology. Because of the cross-level nature of our study, we use Hierarchical Linear Modeling to test our hypotheses on 26,999 individuals from 24 nations. Results support four of the six hypotheses (degree of industrialization, degree of social inequality, uncertainty avoidance, and masculinity). Results reject hypotheses for religiosity and individualism. Implications of our findings for future research and practice are discussed.

Date: 2005
References: Add references at CitEc
Citations:

Downloads: (external link)
http://hdl.handle.net/10.1080/1097198X.2005.10856407 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:taf:ugitxx:v:8:y:2005:i:4:p:29-48

Ordering information: This journal article can be ordered from
http://www.tandfonline.com/pricing/journal/ugit20

DOI: 10.1080/1097198X.2005.10856407

Access Statistics for this article

Journal of Global Information Technology Management is currently edited by Prashant Palvia

More articles in Journal of Global Information Technology Management from Taylor & Francis Journals
Bibliographic data for series maintained by Chris Longhurst ().