What College and University Websites Reveal about the Purposes of Higher Education

Kem Saichaie and Christopher C. Morphew

The Journal of Higher Education, 2014, vol. 85, issue 4, 499-530

Abstract: College and university websites play an important role in the college search process. This study examines the textual and visual elements on the websites of 12 colleges and universities. Findings suggest that websites communicate a message consistent with private purposes of education and inconsistent with those linked to public purposes.

Date: 2014
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DOI: 10.1080/00221546.2014.11777338

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