An examination of an e-authentication service as an intervention in e-mail risk perception

Rui Chen, Jingguo Wang, Tejaswini Herath and H. R. Rao

Journal of Information Privacy and Security, 2017, vol. 13, issue 1, 2-16

Abstract: In this article, we develop a three-stage study to examine the role of an e-mail authentication and identification service (eATS) intervention in affecting end-user e-mail risk perceptions. We deploy the eATS and find that it reduces users’ risk perception. Pre-intervention risk perception is found to be positively associated with user perception of the e-authentication service’s usefulness. Moreover, perceived usefulness of the service negatively relates to e-mail risk perception in the post-use stage. Finally, privacy concerns related to the e-authentication service dilute this relationship between usefulness of service and e-mail risk perception reduction.

Date: 2017
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DOI: 10.1080/15536548.2016.1257681

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