The Digital Persona and Trust Bank: A Privacy Management Framework

Sree Nilakanta and Kevin Scheibe

Journal of Information Privacy and Security, 2005, vol. 1, issue 4, 3-21

Abstract: Information privacy and protection in the United States is a source of great debate in both academia and industry. Technological advancements in areas such as data warehousing allow aggregation of data across seemingly unrelated sources to create detailed profiles of individuals making privacy pundits cry foul. This tension begs the question; “ Who owns secondary or transactional information of individuals?” Currently, ownership is with the organization. In this paper, we develop a framework that shifts the ownership to the individual. We show how this shift benefits not only the individual, but also the organization. We introduce a Trust Bank, an organization acting as an agent for consumers, and describe the benefits of allowing the consumer to control their Digital Persona, the electronically aggregated profile created by transactional processes.

Date: 2005
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DOI: 10.1080/15536548.2005.10855777

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