Behavioral Marketing: Security and Privacy Issues

Brian Dobosz, Kathleen Green and Guy Sisler

Journal of Information Privacy and Security, 2006, vol. 2, issue 4, 45-59

Abstract: The internet has presented a host of opportunities for companies to bombard the consumers with various marketing information. Some of these techniques and strategies infringe on privacy and present the consumers with security issues. This article examines some of the leading tools that are being employed by companies under the umbrella of behavioral marketing. The privacy and security dimensions of these strategies are also discussed.

Date: 2006
References: Add references at CitEc
Citations:

Downloads: (external link)
http://hdl.handle.net/10.1080/15536548.2006.10855803 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:taf:uipsxx:v:2:y:2006:i:4:p:45-59

Ordering information: This journal article can be ordered from
http://www.tandfonline.com/pricing/journal/uips20

DOI: 10.1080/15536548.2006.10855803

Access Statistics for this article

Journal of Information Privacy and Security is currently edited by Chuleeporn Changchit

More articles in Journal of Information Privacy and Security from Taylor & Francis Journals
Bibliographic data for series maintained by Chris Longhurst ().