Gender Comparisons in Strategic Decision‐Making: An Empirical Analysis of the Entrepreneurial Strategy Matrix

Matthew Sonfield, Robert Lussier, Joel Corman and Mary Mckinney

Journal of Small Business Management, 2001, vol. 39, issue 2, 165-173

Abstract: The strategic decision‐making of male and female small businesspersons and entrepreneurs has been investigated in prior research, but the findings are mixed. This article reports on a gender comparison testing of the Entrepreneurial Strategy Matrix, a situational model which suggests strategies for new and ongoing ventures in response to the identification of different levels of venture innovation and risk. A national sample of 184 small firm owers (59 percent male/41 percent female) was tested. Results indicate that there are no significant gender differences in venture innovation/risk situation or in strategies chosen by business owners. Male respondents did indicate a higher overall satisfaction with venture performance than did females.

Date: 2001
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DOI: 10.1111/1540-627X.00015

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