Promises Made, Promises Broken: An Exploration of Employee Attraction and Retention Practices in Small Business

Jill Kickul

Journal of Small Business Management, 2001, vol. 39, issue 4, 320-335

Abstract: Entrepreneurial organizations have undergone substantial workforce changes and transformations during the last two decades in order to compete successfully on a global scale. The ability to attract and retain reliable and competent employees has become a key component in developing an effective and sustainable competitive advantage. The purpose of this study is to investigate the role of the psychological contract and the types of promises made and communicated by small business organizations to attract and retain their employees. From a sample of 151 employees within small businesses, the results demonstrate that perceived unfulfilled promises can have a considerable impact on workplace attitudes, commitment, and intentions to leave the organization. Implications and recommendations for small businesses as well as directions for future research are discussed.

Date: 2001
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DOI: 10.1111/0447-2778.00029

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