Does Small Retailer Market Orientation Matter for Long‐Term Oriented Relationships with Suppliers?

Jae‐eun Chung

Journal of Small Business Management, 2014, vol. 52, issue 4, 790-807

Abstract: This study examines the influences of small retailer market orientation on supplier transaction‐specific investment and supplier role performance and the roles of supplier transaction‐specific investment and supplier role performance in determining small retailer long‐term orientation. Data were collected from 102 small independent apparel stores in the nited tates The results show that small retailer market orientation positively influences supplier transaction‐specific investment, which in turn influences supplier role performance. Supplier transaction‐specific investment and role performance influence small retailer trust, but only supplier transaction‐specific investment positively affects small retailer dependence. Small retailer trust and supplier transaction‐specific investment influence small retailer long‐term orientation.

Date: 2014
References: Add references at CitEc
Citations:

Downloads: (external link)
http://hdl.handle.net/10.1111/jsbm.12061 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:taf:ujbmxx:v:52:y:2014:i:4:p:790-807

Ordering information: This journal article can be ordered from
http://www.tandfonline.com/pricing/journal/ujbm20

DOI: 10.1111/jsbm.12061

Access Statistics for this article

Journal of Small Business Management is currently edited by Eric Liguori

More articles in Journal of Small Business Management from Taylor & Francis Journals
Bibliographic data for series maintained by Chris Longhurst ().