Effects of Relational Capabilities and Power Asymmetry on Innovativeness and Flexibility of Sub‐Sahara Africa Small Exporting Firms

Margaret Jekanyika Matanda, Nelson Oly Ndubisi and Ferry Jie

Journal of Small Business Management, 2016, vol. 54, issue 1, 118-138

Abstract: The objective of this study is to examine the effects of relational capabilities and exercise of power on innovativeness, flexibility, and performance of ub‐ahara frica small exporters. Data from a sample of 206 small fresh produce suppliers in imbabwe that had long‐term relationships with retail buyers in export markets were analyzed using structural equation modeling. Findings suggest that long‐term cooperation between small suppliers and buyers negatively influenced innovativeness and flexibility. However, trust and commitment, as well as dependence, positively impacted innovativeness of small suppliers but had negative effects on flexibility. Further, innovativeness negatively influenced firm performance, whereas a positive link emerged between flexibility and performance.

Date: 2016
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DOI: 10.1111/jsbm.12134

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