Examining Entrepreneurs' Presentation Effectiveness in Generating Stakeholder Interest: Observations From the Medical Device Industry

Scott Latham and Steven F. Tello

Journal of Small Business Management, 2016, vol. 54, issue 1, 85-101

Abstract: Entrepreneurs make countless pitches and presentations to prospective stakeholders that are critical to securing needed resources. Our study examines whether or not certain aspects of visual presentations are more likely to elicit stakeholder interest. By applying precepts of information visualization theory, we empirically examine 42 early‐stage venture poster presentations to determine the impact design and content have on attracting stakeholder interest. Our findings suggest that visualization matters; posters that included specific visual devices garnered a higher level of interest among prospective stakeholders, including investors and collaborators.

Date: 2016
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DOI: 10.1111/jsbm.12132

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