The Differential Effect of Development Speed and Launching Speed on New Product Performance: An Analysis in SMEs

Maria Moreno‐moya and Jose‐luis Munuera‐aleman

Journal of Small Business Management, 2016, vol. 54, issue 2, 750-770

Abstract: In the last decade, two new components have emerged in the innovation literature: the importance of performance indicators and the time perspective. It is assumed that innovation speed is vital in today's competitive, uncertain, and turbulent market environment. Our study offers a review of the different ways in which innovation speed has been conceptualized and measured. Based on the analysis of 159 small and medium‐sized enterprises, this study indicates that there is a need to differentiate between development speed and launching speed. The results show the key role of entrepreneurial orientation and innovation speed for .

Date: 2016
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DOI: 10.1111/jsbm.12170

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