Opportunity‐Based Strategic Orientation, Knowledge Acquisition, and Entrepreneurial Alertness: The Perspective of the Global Sourcing Suppliers in China

Rong Ma and Yen‐chih Huang

Journal of Small Business Management, 2016, vol. 54, issue 3, 953-972

Abstract: Taking the perspective of global sourcing suppliers in China, this paper investigates how the supplier firms acquire market and technical knowledge from the outsourcing partnerships differently based on their strategic orientations regarding the exploitation of opportunities versus resources. We find that suppliers whose strategy formulation is driven by the aggressive pursuit of valuable opportunities tend to be able to learn more from the outsourcing partners. Our results also show that market and technical knowledge acquisition of the supplier firms has a positive effect on employees’ alertness to opportunities. In addition, organizational innovativeness plays an important role in determining how effectively knowledge can be utilized by employees to identify novel opportunities.

Date: 2016
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DOI: 10.1111/jsbm.12222

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