Export Performance of SMEs: An Empirical Analysis of the Mediating Role of Corporate Image

Francisco Villena manzanares

Journal of Small Business Management, 2019, vol. 57, issue 2, 386-399

Abstract: The objective of this research is to analyze empirically the role played by corporate image and core competitive of manufacturing SMEs on export performance. The results show the positive effect of competitive core on export performance, as well as the mediator effect of corporate image on internal management development to outward. The research model also incorporates the relational capital to analyze its effect on export performance, highlighting the importance of this aspect to grow and compete in the international area of manufacturing SMEs. Therefore, managers should focus on design and managing proper their corporate image, also in order to compete and grow in the international area.

Date: 2019
References: Add references at CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
http://hdl.handle.net/10.1111/jsbm.12337 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:taf:ujbmxx:v:57:y:2019:i:2:p:386-399

Ordering information: This journal article can be ordered from
http://www.tandfonline.com/pricing/journal/ujbm20

DOI: 10.1111/jsbm.12337

Access Statistics for this article

Journal of Small Business Management is currently edited by Eric Liguori

More articles in Journal of Small Business Management from Taylor & Francis Journals
Bibliographic data for series maintained by Chris Longhurst ().