Understanding how and when personal values foster entrepreneurial behavior: A humane perspective

Susana C. Santos, Xaver Neumeyer, António Caetano and Francisco Liñán Alcalde

Journal of Small Business Management, 2021, vol. 59, issue 3, 373-396

Abstract: This study aims to examine the role of entrepreneurial intentions and motivations in the interplay between humane-oriented personal values and entrepreneurial behavior. Using data from 593 individuals in 2010 and 2019, we uncover how and when humane-oriented personal values (conservation and self-transcendence) lead to self-employment. Results suggest that entrepreneurial intentions function as a mechanism that triggers self-employment decisions for individuals with humane-oriented personal values and that this effect is stronger when they engage in opportunity-based entrepreneurship. Finally, we discuss the implications of these findings for the literature on personal values and the intention-action link.

Date: 2021
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DOI: 10.1080/00472778.2021.1888384

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