Perceived success of hybrid microorganizations in a contested category

Marta Bicho, Ralitza Nikolaeva, Fernando A. F. Ferreira and Carmen Lages

Journal of Small Business Management, 2022, vol. 60, issue 4, 859-891

Abstract: The organizational literature privileges objective performance indicators often selected by researchers. There is scarce research focusing on legitimacy-challenged hybrid and microorganizations and on perceived success under exigent conditions. To address this scarcity, this study, conducted among complementary and alternative medicine (CAM) microorganizations, explores success as a subjective measure originating from managers’ perceptions. For the purpose, it integrates cognitive mapping and multiple criteria decision analysis (MCDA)—a methodological contribution to construct a subjective-success framework that can be helpful for contested hybrid microorganizations. Seven factors emerged, of which human capital is recognized as critical, while external factors are considered unimportant.

Date: 2022
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DOI: 10.1080/00472778.2020.1740536

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