The impact of strategic partnerships on crowdfunding outcomes: Which ties really matter?

Carol Theokary, Kumar Sarangee and Ekaterina V. Karniouchina

Journal of Small Business Management, 2023, vol. 61, issue 2, 481-512

Abstract: The nascent research on crowdfunding has highlighted the importance of social capital for entrepreneurs seeking to finance their ventures. However, the question of whether social capital can be leveraged through strategic partnerships remains unexplored. Using a sample of over 39,000 projects (out of which only 1,058 projects list partners in their crowdfunding pitches), we discover that partners have an overwhelmingly positive impact on fundraising outcomes. In particular, crowdfunders respond positively to a partner’s past success and level of focus. Interestingly, greater prior success of a partner is always better whereas simply increasing focus may not always lead to superior outcomes.

Date: 2023
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DOI: 10.1080/00472778.2020.1796466

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