Cognitive styles and entrepreneurial intentions: A cross-cultural comparison

Nawaf Alabduljader, George T. Solomon, Jae Hyeung Kang, David Y. Choi and Sulaiman T. Al-Abduljader

Journal of Small Business Management, 2023, vol. 61, issue 2, 738-768

Abstract: We examine the role of two cognitive styles (intuitive and analytical) in students’ entrepreneurial intentions within two distinct cultural contexts (Kuwait and the United States). Specifically, we analyze the moderating effect of cultural context in the relationship between cognitive styles and entrepreneurial intentions mediated through cognitive scripts (e.g., students’ personal attitude and perceived behavioral control). Our results indicate that intuitive cognitive style has a stronger effect on entrepreneurial intentions and its antecedents in both cultures. This suggests that different cognitive styles have different effects on students’ perceptions and attitudes toward entrepreneurship. We also find that cultural context plays an important moderating role in the relationship between cognitive styles and the antecedents of entrepreneurial intentions. Specifically, cultural context appears to influence the relative importance of individual-level factors such as cognitive styles in students’ personal attitudes and perceived behavioral control toward entrepreneurship.

Date: 2023
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DOI: 10.1080/00472778.2020.1816430

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