The role of creativity in knowledge workers’ entrepreneurial intentions: The moderating effect of general self-efficacy

Anna-Maija Nisula and Heidi Olander

Journal of Small Business Management, 2023, vol. 61, issue 6, 3228-3254

Abstract: This study investigated the role of creativity and general self-efficacy as factors that give rise to organizational knowledge workers’ entrepreneurial intentions. It also examined the interaction effect of creativity and general self-efficacy in relation to entrepreneurial intention. The research model was tested by applying partial least squares structural equation modeling (PLS-SEM) to a dataset collected from 303 knowledge workers in Finland. The empirical results supported our hypothesis and showed that creativity was significantly and positively related to knowledge workers’ entrepreneurial intentions, whereas the impact of general self-efficacy on entrepreneurial intentions was not supported in the main model. In addition, our findings revealed that general self-efficacy moderated the relationship between creativity and entrepreneurial intention. The moderation was positive, meaning that the higher the general self-efficacy, the stronger the relationship between creativity and entrepreneurial intention.

Date: 2023
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DOI: 10.1080/00472778.2021.1989593

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