The Islamic State's Strategy: Bureaucratizing the Apocalypse through Strategic Communications

Vaughan Phillips

Studies in Conflict and Terrorism, 2017, vol. 40, issue 9, 731-757

Abstract: To understand the Islamic State's strategy, we have to look at the way the group twins Maoist and post-Maoist strategies, previously considered strategically incompatible. By establishing a state that it claims to embody the Caliphate, it not only gains revenue and resources, but also generates a seductive “brand” with a compelling message that it “sells” via the Internet. This brand, based on Propaganda of the Deed, synergizes its physical and digital activities to create a virtuous circle that is very close to being self-sustaining. As such it represents a new insurgent model that corroborates the News Wars thesis.

Date: 2017
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DOI: 10.1080/1057610X.2016.1236571

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