The effect of syntax simplicity on crowdfunding performance

Yuanqing Li, Sibin Wu and Wencang Zhou

Venture Capital, 2024, vol. 26, issue 3, 303-326

Abstract: Using elaboration of likelihood model, this study examines how syntactic structure (structural and lexical simplicity) and nonverbal cues (smiling and professional attire) interact to influence crowdfunding performance. By studying 209 crowdfunding projects, we show that both structural simplicity and lexical simplicity are positively related to crowdfunding performance. Further, professional attire strengthens the simplicity and performance relationship. However, smiling shows mixed effects.

Date: 2024
References: Add references at CitEc
Citations:

Downloads: (external link)
http://hdl.handle.net/10.1080/13691066.2023.2196032 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:taf:veecee:v:26:y:2024:i:3:p:303-326

Ordering information: This journal article can be ordered from
http://www.tandfonline.com/pricing/journal/TVEC20

DOI: 10.1080/13691066.2023.2196032

Access Statistics for this article

Venture Capital is currently edited by Colin Mason and Richard T. Harrison

More articles in Venture Capital from Taylor & Francis Journals
Bibliographic data for series maintained by Chris Longhurst ().