Journal of African Business

2013 - 2026

Current editor(s): Samuel Bonsu

From Taylor & Francis Journals
Bibliographic data for series maintained by Chris Longhurst ().

Access Statistics for this journal.
Is something missing from the series or not right? See the RePEc data check for the archive and series.

Volume 27, issue 1, 2026

Celebrity Endorsement, Customer Attitude and Brand Selection as Determinants of the Fast-Food Industry Performance: The Moderating Role of Customer Age and Perceived Service Quality pp. 1-21

Lovemore Chikazhe, Thenjiwe Moyo, Hamudiwamwe Mandibaya, Grace Portia Kuda Ngorora Madzimure, Estery F. Chinyani and Michael Kamoyo

The Role of Social Media in Online Shopper Behavior: Insights from South Africa pp. 22-43

Melanie Wiese

Understanding How the Dimensions of Brand Choice Influence Customer Loyalty Among Ghanaian University Students: The Trust-Commitment Theory Perspective pp. 44-64

Stephen Mahama Braimah, Raphael Odoom and Michael Nana Amoakoh

Involvement as Moderator Between the Antecedents and Outcomes of Brand Avoidance pp. 65-86

Pierre Mostert and Derik Steyn

Investment Decisions of Individual Households in Tanzania pp. 87-105

Dorika Jeremiah Mwamtambulo

Exploring the Link Between CEO Integrity and Investment Efficiency: New Evidence from Emerging South Africa pp. 106-126

Oreshile Sulaiman Ademola

Determinants of Metaverse Classroom Adoption: Insights from an African Country pp. 127-144

Kawther Methlouthi

Revisiting the Factors Affecting Cryptocurrency Adoption: Evidence from Nigeria pp. 145-172

Daha Tijjani Abdurrahaman, Olumide Abiodun Ayetigbo, Olalekan Okunlola and Abimbola Eunice Adegbola

Gender Gaps in Total Factor Productivity: The Case of Manufacturing SMEs in Ghana pp. 173-199

Charles Godfred Ackah, Patrick Opoku Asuming, Frank Agyire-Tettey and Derek Asuman

Sustainability Reporting Determinants: A Systematic Review of Trends, Challenges, and Opportunities pp. 200-232

Owusu Acheampong, Venancio Tauringana, Nicholas Asare and Gilbert Anyowuo Okyere

Volume 26, issue 4, 2025

Examining the Relationship Between Project Complexity and Project Success: The Moderating Role of Project Management Competencies in Ghana’s Construction Sector pp. 675-696

Saviour Ayertey Nubuor, Bridget Akwetey-Siaw and Kwasi Dartey-Baah

From Myth to Reality: Making Sense of Innovation Hubs in Africa pp. 697-707

Simon Züfle and Frank Bickenbach

Risk Attitudes and Sources of Finance: Evidence from Non-Farm Household Enterprises in Ghana pp. 708-728

Deborah Aba Gaisie, Patrick Opoku Asuming and Agyapomaa Gyeke-Dako

Do Bank Governance Mechanisms and Financial Report Lag Affect Audit Quality? pp. 729-748

Samuel Anaba, Rabiatu Kamil and Kingsley Opoku Appiah

Determinants of Loan Repayment Behavior of Tanzanian Microfinance Borrowers pp. 749-773

Neema Mori, Lazaro Shauri and Evelyn Richard

Co-workers’ Solidarity and Citizenship Behaviors: The Mediating Role of Work Engagement pp. 774-797

Melaku Debas Kebede, Teshale Birhanu Tiruneh and Gojjam Ademe Mengistu

Pharmaceutical Supply Chain Management Challenges in Developing Countries: A Systematic Literature Review pp. 798-841

Mustafa Alfaouri, Ayham A.M. Jaaron and Eghosa Igudia

Fueling Trust and Loyalty Toward Oil Marketing Companies (OMCs) in Ghana: The Role of Corporate Reputation and Distribution Intensity pp. 842-866

Priscilla Teika Odoom, Raphael Odoom and Essandoh Mavis

The Role of Brand Spokes-Characters’ Gender in an Emerging Context – A Worthy Consideration for Brand Anthropomorphism? pp. 867-886

Jade Verbeek, Liezl-Marié van der Westhuizen and Melanie Wiese

Consumer Social Responsibility: A Systematic Literature Review pp. 887-909

Yilma Geletu Woldeyohanis

Volume 26, issue 3, 2025

Does Religion Matter When Investing in Africa? An Empirical Analysis of Moroccan FDI Location Choice in 27 African Countries During the Period 2007-2021 pp. 479-498

Jihad Ait Soussane, Dalal Mansouri and Zahra Mansouri

Does Mobile Technology Help to Deepen Financial Inclusion? Evidence from South Africa pp. 499-513

Olumide Olaoye, Mulatu Zerihun and Mosab I. Tabash

Nexus between Competitive Business Strategy and Firm Performance: Moderating Effect of Competitive Intensity pp. 514-537

Albertine M. Houessou, Augustin K.N. Aoudji and Gauthier Biaou

The Mediating Effect of Online Brand Engagement on Customer Experience: An Emerging Market Perspective pp. 538-559

George Amoako, Paul Omari, Hayford Amegbe, George Cudjoe Agbemabiese and Thurasamy Ramayah

Bank Supervision and bank’s Outcomes: The Case of Tunisia pp. 560-577

Sana Belgacem, Manel Hadriche and Fethi Belhaj

Relationship Marketing and Customer Loyalty: The Moderating Effect of Relationship Duration, Strength, and Intensity pp. 578-593

Albert Martins, Kris Hilton, Grace Quaye and Andaratu Achuliwor Khalid

Determinants of Mobile Customer Relationship Management Adoption and Its Impact on Firm Performance in Kenya pp. 594-614

Laura Barasa and Abdi Ahmad

Unlocking the Interplay Between Ubuntu Philosophy and Employee Wellbeing in an African Context pp. 615-631

Esnart Mwaba Tayali

Consumer Perceptions and Intention to Recommend Mobile Car Markets: The Mediating Effect of Perceived Value pp. 632-654

Munyaradzi Mutsikiwa and William Makumbe

Insurance Services, Sustainability, and Transformation of Businesses in the Nigerian Informal Sector: A Conceptual Review pp. 655-674

Daniel E. Ufua, Mamdouh Abdulaziz Saleh Al-Faryan and Fawwad M. Butt

Volume 26, issue 2, 2025

Role of Managerial Social Ties in Firm Performance: Lessons from Grain-Milling Firms in Tanzania pp. 243-262

David Rwehikiza, Goodluck Charles and Lettice Rutashobya

Job Characteristics and Burnout: The Role of Self-Efficacy Among the Tunisian Police Officers pp. 263-283

Karima Dhaouadi and Dorsaf Fliss

A Lack of Clarity, a Lack of OCB: The Detrimental Effects of Role Ambiguity, Through Procedural Injustice, and the Mitigating Roles of Relational Resources pp. 284-309

Dirk De Clercq and Renato Pereira

Communication Skills at the Heart of Earnings and Skills Transfer: Evidence from Apparel Industry in Ethiopia pp. 310-329

Fekadu N. Deresse and Christian Samen Otchia

Opportunity Recognition and Innovation in Uganda: The Moderating Role of Pluriactivity pp. 330-350

Samuel Dawa, Henny Romijn and Aziiz Sutrisno

What Are the Drivers of Bank Profitability in the World? A Critical Review of the Empirical Literature with the Layout of a Blueprint Model pp. 351-382

Indranarain Ramlall

Threshold Effect of Financial Inclusion on Poverty Reduction in Africa: Does institutional quality play a role? pp. 383-417

Anthony Yaw Nsiah and George Tweneboah

Ubuntu or Compliance? Knowledge, Attitudes, and Practices of Owners of Small- Medium-Sized Enterprises in Johannesburg, South Africa Regarding Corporate Social Responsibility pp. 418-437

Shane Manasseh Maluleka and Eleanor Ross

To Starve the Beast or Not to Starve the Beast? Evidence from Debt-Distressed Region pp. 438-453

Ntokozo Nzimande and Veli Yilanci

The Nexus Between ICT Diffusion, Financial Development, Industrialization and Economic Growth: Evidence from Sub-Saharan African Countries pp. 454-478

Charles Shaaba Saba, Nicholas Ngepah and Nicholas Odhiambo

Volume 26, issue 1, 2025

Correction pp. i-i

The Editors

The Innovation of Labeled Products in an Emerging Economy: Direct Effect on the Financial and Non-Financial Performance of Companies pp. 1-26

Kaoutar Jamai, Ali Abidar, Hans De Steur and Xavier Gellynck

Marketing During a Global Crisis in an Emerging Market: A Study of the Response to the COVID-19 Pandemic in the Retail Banking Sector pp. 27-46

Kareem Folohunso Sani, Ayantunji Gbadamosi and Rula Al-Abdulrazak

Word-Of-Mouth and Willingness to Pay (WTP) Price Premium: Mediating Role of Herbal Brand Credibility and Brand Trust in Ghana pp. 47-64

Peter Kwasi Oppong, Nicholas Oppong Mensah and Daniel Berko

A Comparative Study of the U.S. and Ghana College Students’ Perceptions of Advertising-in-General and Impact on Purchase Intentions pp. 65-87

Charles Blankson, Julius A. Nukpezah and Robert A. Opoku

The influence of technology adoption and social media branding on green tourism in Zimbabwe: exploring the intermediary role of tourists’ behaviour pp. 88-108

Option Takunda Chiwaridzo and Reason Masengu

The Strategic Innovation System: Flows of Innovation from Digital Platforms to Digital Services pp. 109-145

Gamel O. Wiredu

Featuring Women on Advertisements: Juxtaposing Afrocentric and Eurocentric Idealization of Body Size in Sub-Saharan Africa pp. 146-163

Paul Mukucha, Divaries Cosmas Jaravaza and Nomuhle Jaravaza

Factors Influencing Underwriting Performance of the Life and Non-Life Insurance Markets in South Africa: Exploring for Complementarities, Nonlinearities, and Thresholds pp. 164-192

Sylvester Senyo Horvey and Jones Odei-Mensah

Value Sets of Business-owning Families: An Indigenous African Perspective pp. 193-224

Welcome Kupangwa, Shelley M. Farrington and Elmarie Venter

Weathering the Unforeseen: The Interplay of Resilience and Innovation in Start-Up Performance Amidst Crisis pp. 225-242

Jonathan Mukiza Kansheba and Mutaju Isaack Marobhe