Journal of African Business

2013 - 2025

Current editor(s): Samuel Bonsu

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Volume 26, issue 1, 2025

Correction pp. i-i

The Editors

The Innovation of Labeled Products in an Emerging Economy: Direct Effect on the Financial and Non-Financial Performance of Companies pp. 1-26

Kaoutar Jamai, Ali Abidar, Hans De Steur and Xavier Gellynck

Marketing During a Global Crisis in an Emerging Market: A Study of the Response to the COVID-19 Pandemic in the Retail Banking Sector pp. 27-46

Kareem Folohunso Sani, Ayantunji Gbadamosi and Rula Al-Abdulrazak

Word-Of-Mouth and Willingness to Pay (WTP) Price Premium: Mediating Role of Herbal Brand Credibility and Brand Trust in Ghana pp. 47-64

Peter Kwasi Oppong, Nicholas Oppong Mensah and Daniel Berko

A Comparative Study of the U.S. and Ghana College Students’ Perceptions of Advertising-in-General and Impact on Purchase Intentions pp. 65-87

Charles Blankson, Julius A. Nukpezah and Robert A. Opoku

The influence of technology adoption and social media branding on green tourism in Zimbabwe: exploring the intermediary role of tourists’ behaviour pp. 88-108

Option Takunda Chiwaridzo and Reason Masengu

The Strategic Innovation System: Flows of Innovation from Digital Platforms to Digital Services pp. 109-145

Gamel O. Wiredu

Featuring Women on Advertisements: Juxtaposing Afrocentric and Eurocentric Idealization of Body Size in Sub-Saharan Africa pp. 146-163

Paul Mukucha, Divaries Cosmas Jaravaza and Nomuhle Jaravaza

Factors Influencing Underwriting Performance of the Life and Non-Life Insurance Markets in South Africa: Exploring for Complementarities, Nonlinearities, and Thresholds pp. 164-192

Sylvester Senyo Horvey and Jones Odei-Mensah

Value Sets of Business-owning Families: An Indigenous African Perspective pp. 193-224

Welcome Kupangwa, Shelley M. Farrington and Elmarie Venter

Weathering the Unforeseen: The Interplay of Resilience and Innovation in Start-Up Performance Amidst Crisis pp. 225-242

Jonathan Mukiza Kansheba and Mutaju Isaack Marobhe

Volume 25, issue 4, 2024

The Perception and Adoption of Shareholder Activism in Banks: The Case of Mauritius pp. 581-599

Ambareen Beebeejaun

Market Power and Bank Lending in Africa: The Role of Regulatory Policy pp. 600-633

Daniel Ofori-Sasu, Elikplimi Komla Agbloyor, Saint Kuttu and Joshua Yindenaba Abor

Intellectual Capital Efficiency and Risk-Taking Behaviour of Insurance Companies in Ghana pp. 634-653

Saint Kuttu, Lord Mensah and Daniel Attah-Kyei

Salesforce Social Media Use, Adaptive Selling Behaviour and Consumer Outcomes in Consumer Electronics: An Emerging Market Perspective pp. 654-682

Mohammed Majeed, Seidu Alhassan, Charles Asare, Iddrisu Mohammed and Kwame Simpe Ofori

Customer Engagement and Co-Creation/destruction: The Role of External Actors That Foster/Hinder Tourist/Hotel Interactive Experience pp. 683-704

Clement Nangpiire, Joaquim Silva and Helena Alves

To Explore or to Exploit? Opportunities, Dynamic Capabilities, and Performance of Maritime Enterprises in Ghana pp. 705-727

George Acheampong, Oliver Kwabena Aggrey and Annette Skovsted Hansen

Duration of Support and Financial Health of Business Support Structures in Burkina Faso, Cameroon, and Ghana: A Micro-Econometric Analysis pp. 728-746

Jean C. Kouam, Simplice Asongu, Bin J. Meh, Robert Nantchouang, Fri L. Asanga and Denis Foretia

Does ICTs Usage Facilitate Access to Market? An Empirical Evidence of Market Gardeners in Benin pp. 747-766

Denis Acclassato Houensou, Sylvain Hekponhoue, Mahougbé Aimée-Gabrielle Soglo and Melain Modeste Senou

Succession Planning: Perceptions of South African Family-Owned Small Enterprises pp. 767-791

Risimati Maurice Khosa

Entrepreneurial Intentions: A Comparative Study of African and European University Economics Students pp. 792-810

Denisa Skrbková and Petra Rydvalová

Assessing the Economic Potential of Music Streaming in an Emerging African Market: A PLS-SEM Analysis pp. 811-830

Olugbenga Michael Adewumi, Chukwuemeka Echebiri and Atle Hauge

The Impact of Socio-Psychological Factors on Consumer Ethnocentrism and Purchase Intentions Among South African Consumers pp. 831-855

Nkosivile Welcome Madinga, Simone Lazo, Sebastian Schulz and Adam Lewis

Volume 25, issue 3, 2024

Effect of Social Networks and Performance of Agribusinesses Owned by Young Women in a Developing Country: The Moderating Effect of Business Environment pp. 371-393

Smith A.R. Dossou, Augustin K.N. Aoudji, Pierre Vissoh, Afio Zannou and Barthélemy G. Honfoga

The Relationship Between Mobile Money Services and Small and Medium-Sized Enterprise Growth in Bamenda, Cameroon: A Probit Model Approach pp. 394-408

John Muzam and Mbu Daniel Tambi

Debt Financing, Information Sharing, and Profitability: Evidence from Listed Firms from an Emerging Economy pp. 409-426

Jephthah Owusu Osei, Emmanuel Sarpong-Kumankoma and Joshua Yindenaba Abor

Internal Branding of a University Business Through Building and Gaining from Employee-Based Brand Equity pp. 427-444

Helen Inseng Duh and Helen Uzezi Wara

Post-Apartheid South Africa and African Continental Integration: The Contribution of South African Multinational Corporations to Integration in Africa pp. 445-466

Mpumelelo Kansas Mkhabela and Christopher Nshimbi

Determinants of Going Concern in the Banking Sector: Evidence from Ghana and Nigeria pp. 467-485

Paul Hammond and Mustapha Osman Opoku

The Impact of Derivatives Use on Systemic Risk of Africa’s Banking System pp. 486-508

Audrey Nguema Bekale, Imhotep Paul Alagidede and Jones Odei-Mensah

Sustainability of Credit Union: A Systematic Review of Measurement and Determinants pp. 509-530

Godfred Anakpo, Syden Mishi, Nomonde Tshabalala and Farai Borden Mushonga

Macro Credit Risk Stress Testing in Tanzanian Banking Sector: A Global Vector Autoregressive (GVAR) Approach pp. 531-554

Khadijah Jumanne Kishimba, Joseph Olorunfemi Akande and Paul-Francois Muzindutsi

Network Granger Causality Linkages in Nigeria and Developed Stock Markets: Bayesian Graphical Analysis pp. 555-579

David Olayungbo, Mamdouh Abdulaziz Saleh Al-Faryan and Aziza Zhuparova

Volume 25, issue 2, 2024

The Moderating Effect of Age and Debt on the Relationship Between Intellectual Capital and Firm Performance: A Developing Country Perspective pp. 181-204

Hamza Akorede

What Drives Women Entrepreneurs in Tourism in Tanzania? pp. 205-223

Irene Mkini Lugalla, Jan Jacobs and Wim Westerman

The Effect of Capital Structure on Corporate Performance: Panel Empirical Evidence of an Emerging Capital Market pp. 224-263

Ronald Ebenezer Essel

Towards a Greater Understanding of the Prevalence of Immigrant Entrepreneurship in the Informal Economy of Ghana: An Institutional Theory Perspective pp. 264-286

Kwame Adom and Benjamin Ackom

The Influence of Social Presence on Customer Loyalty in Emerging Market Retail Industry: The Mediating Role of Trust pp. 287-308

Asiamah Yeboah and Ebenezer Afrifa-Yamoah

Explaining the Positioning of Agricultural Entrepreneurs on the Necessity-Opportunity Continuum in Sub-Saharan Africa: Insights from Benin pp. 309-329

Frejus S. Thoto, Djana B. Mignouna, Razack Adeoti, Rodrigue C. Gbedomon, Sylvain Kpenavoun Chogou, Augustin Aoudji and Barthelemy Honfoga

Trust as a Mediator for Continued Mobile Financial Service Use: A Case of the Eastern Cape Province of South Africa pp. 330-348

Munacinga Simatele

Supply Chain Performance in the Wooden Furniture Industry: The Effect of Institutional Pressures and Supply Chain Integration in a Developing Country Context pp. 349-370

Benjamin R. Tukamuhabwa, Henry Mutebi and Ballam A. Ojok

Volume 25, issue 1, 2024

Examining Underexplored Aspects of Female Entrepreneurship in the African Context pp. 1-8

Elie Virgile Chrysostome, Helena Barnard and Lavagnon Ika

Motivations and Barriers to Female Entrepreneurship: Insights from Morocco pp. 9-36

Rabia Naguib

Motivations for Entrepreneurship: New Evidence from Tertiary-level Educated Sub-Saharan African Women pp. 37-67

Sombo Muzata

Factors Leading to South African Female Entrepreneurs’ Endurance to Remain in Business pp. 68-93

Natanya Meyer

Credit Cooperative Lending Loans as Challenges and Opportunities for Women Entrepreneurship in Africa: Evidence from Ghana pp. 94-114

Julius Karl D. Fieve and Elie Virgile Chrysostome

Female Managers, Informal Enterprises, and Their Perceived Financial Performance in Togo pp. 115-141

Akouvi Gadedjisso-Tossou, Jean-Pierre Gueyie and Mawuli Kodjovi Couchoro

Challenging Factors Affecting Access to Finance by Female Micro Entrepreneurs in Anambra State, Nigeria pp. 142-154

Amaka Metu and Uche C. C. Nwogwugwu

Does Market Orientation Lead to Firm Performance? Exploring the Mechanisms and Boundary Conditions pp. 155-179

Patrick A. Akanpaaba, Ahmed Agyapong, Henry Kofi Mensah and Samuel Yaw Akomea

Volume 24, issue 4, 2023

A Success versus Failure Prediction Model for Small Firms pp. 529-545

Kaviraj Bangarigadu and Robin Nunkoo

Ethical Behavior of Firms and Foreign Direct Investments in African Settings: The Moderating Effect of Judicial Independence pp. 546-561

Imen Khelil, Achraf Guidara and Hichem Khlif

Causal Nexus Between Ownership Structure, Dividend Policy and Financial Performance: A Bootstrap Panel Granger non-causality Analysis pp. 562-579

Anis El Ammari and Chokri Terzi

Bottom of the Pyramid (Bop) Younger Consumers’ Perspective of Service Industries: A Qualitative Exploration of Nigeria pp. 580-596

Selen Savas-Hall, Justin R. Hall and George Gresham

Successful IT Entrepreneurship in Nigeria: The Contingent Role of Mentorship pp. 597-631

Akinyele Okeremi and Livingstone Divine Caesar

Does Language Matter When Advertising to Africa’s Multilingual Audience? An ELM Study of Audience Language Preference and Responses pp. 632-648

Abena A. Yeboah-Banin

Supply Chain Orientation and Supply Chain Risk Management Capabilities: Mechanisms for Supply Chain Performance of Agro-Food Processing Firms in Uganda pp. 649-672

Benjamin R Tukamuhabwa

Examining the Impact of the Separation of Ownership from Management on the Performance of Small and Medium Poultry Agribusinesses in Ghana pp. 673-699

Cynthia Michaela Quaicoo and Richard Kwasi Bannor

Volume 24, issue 3, 2023

Recovery Strategies of a Micro Restaurant in Nigeria: Implications on Customer Satisfaction and Loyalty pp. 363-383

Agu, Godswill Agu

Banking Supervision and Nonperforming Loans in Africa: Does Institutional Quality Matter in the Ghanaian Banking Space? pp. 384-403

Joseph Ato Forson, Awaisu Imurana Braimah, Samuel Kofi Asiamah, Raphael Kuranchie-Pong, Edward Daniels and Samuel Evergreen Adjavon

Environmental Dilemma? Explicating Stakeholder Engagement in Kenyan Firms pp. 404-426

Edward M. Mungai, S. Wagura Ndiritu and Tazeeb Rajwani

Relationship Marketing and Customer Loyalty in Ghana’s Informal Economy: Does Customer Perceived Value Matter? pp. 427-443

Louis Numelio Tettey, Oliver Kwabena Aggrey and George Acheampong

Transactional and Transformational Leadership Styles, Sensing, Seizing, and Configuration Dynamic Capabilities in Kenyan Firms pp. 444-466

Lucy Simani Wamalwa

Determinants of Technological and non-technological Innovations: Evidence from Ghana’ Manufacturing and Service Sectors pp. 467-490

Samuel Amponsah Odei, Michael Amponsah Odei and Evelyn Toseafa

Exploring the Giving Strategies, Opportunities, and Challenges of Corporate Foundations in Ghana pp. 491-508

Dennis Boahene Osei and Imhotep Paul Alagidede

Toward a Bourdieusian Perspective on the Tribe and Organisations pp. 509-528

William Phanuel Kofi Darbi and Charles Agyei

Volume 24, issue 2, 2023

An Integrative Framework for Formal and Informal Entrepreneurship Research in Africa pp. 167-187

Richard Adu-Gyamfi, John Kuada and Simplice Asongu

Sustainability Discourse in Emerging Market multinationals: The Case of South Africa’s Largest Firms pp. 188-213

Gladys Torres-Baumgarten and Thierry Rakotobe-Joel

Cushioning the Covid-19 Economic Consequences on Entrepreneurial Ecosystems: The Role of Stakeholders` Engagement, Collaboration, and Support pp. 214-234

Jonathan Mukiza Peter Kansheba, Mutaju Isaack Marobhe and Andreas Erich Wald

Gender, Credit Risk and Performance in Sub-Saharan African Microfinance Institutions pp. 235-259

Hadizatou Ali, Jean-Pierre Gueyie and Elie Virgile Chrysostome

Foreign Direct Investment and Firm Value: Evidence from Selected Countries in Sub-Saharan Africa pp. 260-279

Joseph Dery Nyeadi

Power Outages, Firm Productivity, and Generator Ownership in East Africa pp. 280-300

Nina Kupzig

Determinants of Financial Inclusion: A Comparative Study of Kenya and Ethiopia pp. 301-319

Wuddasie Dereje Bekele

Market Orientation, Innovativeness and Competitive Advantage: Empirical Insight from Women Entrepreneurs in the Senegalese agri-food Sector pp. 320-344

Balla Doucouré and Assane Diagne

Social Media Sentiment Analysis: Online versus ‘Brick and Mortar’ Retailers in South Africa pp. 345-362

Nkosivile Welcome Madinga and James Lappeman

Volume 24, issue 1, 2023

Organizational Capabilities as Antecedents of Entrepreneurship: A Basis for Business Practice and Policy Making pp. 1-18

Álvaro Dias, Leandro Pereira and Renato Lopes da Costa

Marketing for Survival: The Survivalist Promotional Mix of Informal Clothing Manufacturing Micro-enterprises pp. 19-37

Mariette Strydom, Elizabeth Louise Kempen and Thea Judith Tselepis

The Role of Emotion and Calculative Self-Interest in Trust Perception:Case of the Dairy Value Chain pp. 38-58

Dalel Ayari and Ghazi Boulila

Corruption-Induced Inhibitions to Business: What Business Leaders Have to Say in Ghana pp. 59-76

Justice Nyigmah Bawole and Zechariah Langnel

Women Micro-entrepreneurship and Social Inclusion: The Moderating Role of Individual Perceptual Factors pp. 77-94

Fanny Adams Quagrainie, Samuel Adams, Alan Anis Mirhage Kabalan and Afia Dentaa Dankwa

Research on the Relationship between Audit Risk Assessment and Risk Governance: Evidence from Tunisia pp. 95-110

Imen Fakhfakh and Anis Jarboui

Entrepreneurial Intention among Undergraduate Agricultural Students in the Republic of Benin pp. 111-128

Rodrigue S. Kaki, Djana B. Mignouna, Augustin K. N. Aoudji and Razack Adéoti

The Impact of Time Management Behaviors on Employee Performance in Humanitarian Service Organization: A Study of Selected NPOs in Ghana pp. 129-146

James B. Abugre, Benedicta Minlah and David Nasere

Fiscal Incentives and Tax Compliance Behaviour in Industrial Clusters: A Survey of Clusters in South-east Nigeria pp. 147-166

Ebele Stella Nwokoye, Clement Izuchukwu Igbanugo, Chukwunonso Ekesiobi and Stephen Kelechi Dimnwobi