Building Capability for Organizational Success: An Emerging Market Perspective

Kwaku Appiah-Adu, Bernard Okpattah and George Kofi Amoako

Journal of African Business, 2018, vol. 19, issue 1, 86-104

Abstract: In the world of business, developing the capability to succeed in the marketplace is a sine qua non for most organizations. An examination of studies on firm competitiveness indicates that market orientation, outsourcing, and technology transfer provide firms with the basis for building capability to succeed in the business environment. Nonetheless, in a developing nation context, the comparative influences of market orientation, outsourcing, and technology transfer on organizational success among foreign and local firms when considered together in a combined framework is yet to be investigated empirically. To gain clearer insights, three pathways through which market orientation, outsourcing, and technology transfer improve organizational success in Ghana are postulated. Findings of this study suggest that among foreign and Ghanaian businesses, there are variations in the contributions of market orientation, outsourcing, and technology transfer to developing capability and impacting on organizational success.

Date: 2018
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DOI: 10.1080/15228916.2017.1346335

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