 What Drives Women Entrepreneurs in Tourism in Tanzania?Irene Mkini Lugalla, Jan Jacobs and Wim Westerman Journal of African Business, 2024, vol. 25, issue 2, 205-223 Abstract: In Tanzania, tourism is one of the most important sectors in terms of its contribution to the nation’s GDP, employment and investment. Women entrepreneurs play a substantial role in the tourism sector. This research contributes to the growing literature on their position in tourism. The study aims at investigating the role of women entrepreneurs in tourism in Tanzania. To find out what drives the women, their socio-economic background (mother education, role models and family support), social capital and economic capital, goal setting (perceptions and aspirations) and the business growth of their firms are studied. Using a survey questionnaire with closed and open questions, data on 120 small tourism firms are assembled. The Structural Equations Modelling method is applied. The research findings provide ample evidence that the capital of the women entrepreneurs drives their goal setting and ultimately their firm’s business growth. By strengthening the capital of the Tanzanian women entrepreneurs in tourism, professional organizations and government policies can help and encourage them to become more beneficial to the society. Date: 2024 Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:taf:wjabxx:v:25:y:2024:i:2:p:205-223 Ordering information: This journal article can be ordered from DOI: 10.1080/15228916.2023.2168970 Access Statistics for this article Journal of African Business is currently edited by Samuel Bonsu More articles in Journal of African Business from Taylor & Francis Journals |
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