The Relationship Between Mobile Money Services and Small and Medium-Sized Enterprise Growth in Bamenda, Cameroon: A Probit Model Approach

John Muzam and Mbu Daniel Tambi

Journal of African Business, 2024, vol. 25, issue 3, 394-408

Abstract: The main objective of this article is to determine the relationship between mobile money services and the growth of small and medium enterprises (SMEs). A sample of 50 SMEs was collected. The probit model was used to estimate the result. The study established that mobile money services have a positive and significant relationship with the growth of SMEs. The determinants of mobile money services observed are; experience in business management, frequency of bill payment, size of business, male entrepreneur, operation of mobile money account, frequency of purchasing airtime, distance to financial institutions, number of business branches, mobile money accounts held, secondary education, technical support, location of business, number of workers and size of capital transaction. The challenges faced by entrepreneurs in mobile money transactions observed are: wrong manipulation of account, delays, environmental complexities, and loss of money due to hawkers. The result suggests that SMEs should intensify the use of mobile money services in their daily business transactions. It is a wise step toward business expansion. Entrepreneurs of SMEs should take advantage of the drivers of mobile money services to encourage the diverse use of digital technologists. Finally, entrepreneurs should avoid risky manipulations of their mobile money gargets.

Date: 2024
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DOI: 10.1080/15228916.2023.2196173

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